Privacy Policy & Terms of Use

Terms of Use

Last updated 24 May 2018

Welcome to APPRL! 

Like all companies, we need to have rules for our services and we have written them down in these terms of use (“Terms”). The Service is provided by APPRL Fashion AB, but to keep things simple we call our company “APPRL” or “we” in these Terms. 

Please read these Terms carefully, and email us at if you have any questions. 

When we use the term “Service” in these Terms, we mean all the services which we provide on our website or through other channels, and when we use the term “Site” it refers to the site 

When you access or use the Service, you agree to be bound by these Terms. The Terms apply to all visitors, registered users, publishers and others who access the Service (“Users”). 

There is a section at the end of these terms which apply specifically to Users which have been registered as Publishers (“Publisher Terms”)

We also have a separate our Privacy Policy which deals with stuff like personal data, cookies and security.


1. Your Content

1.1 APPRL lets you post and create content on the Service such as photos, collages and comments. Anything that you post on our Service is called “User Content” in these Terms. 

1.2 You give APPRL and other Users a license to use, show, copy and modify your User Content. APPRL is a public platform, and other Users may search for, see, use, and/or share any User Content that you make publicly available through the Service.

1.3 You agree not to post User Content that:

  • could harm or exploit children by exposing them to inappropriate content, asking for personal details or otherwise;
  • violates laws or regulations;
  • is hateful, harmful. violent, abusive, offensive, harassing, humiliating, defamatory, invasive of personal privacy, libelous, threatening, profane, or otherwise objectionable;
  • infringes any third party’s Intellectual Property Rights (more details in 1.6);
  • contains any information or content that you do not have a right to make available; or
  • is fraudulent, false, misleading, or deceptive.


1.4 You are not allowed to:

  • use APPRL’s Intellectual Property Rights without our consent;
  • access, tamper with, or use non-public areas of the Service;
  • try to probe, scan, or test the vulnerability of any APPRL system or network or breach any security or authentication measures;
  • circumvent any technological measure implemented to protect the Services or APPRL Content;
  • try to access or search the Services, User Content or APPRL Content or scrape or download User Content or APPRL Content from the Services, or otherwise use, upload content to, or create new links, reposts, or referrals in the Service through the use of any engine, software, tool, agent, device or mechanism other than the software and/or search agents provided by APPRL or generally available web browsers;
    • send any spam and spam comments on posts, advertising messages, promotional materials, email, chain letters or similar;
  • use any meta tags or other hidden text or metadata utilizing a APPRL or APPRL trademark, logo, URL, or product name without APPRL’s consent;
  • use the Service for any commercial purpose, except as permitted by APPRL;
  • create user names or look titles that are offensive, obscene, or harassing to others. We reserve the right to require you to change your user name or the title of your look at any time and for any reason in our sole discretion.
  • send viruses, overloading, flooding, spamming, or mail-bombing the Services;
  • collect or store any personal data from the Services from other users of the Services without their permission;
  • falsely claim that you are or have a connection with any person or entity;
  • stating or implying that your site is a partner of or that you represent the online store which products you link to; or
  • violate applicable law or regulation; 
  • use the Service in any manner not permitted by the Terms; or
  • encourage or enable any other individual to do any of the activities listed above.

1.5 APPRL may remove User Content or suspend a User account without any notice or liability for any reason, including if User Content violates these Terms.

1.6 Your User Content may not infringe the rights of any third party, including any Intellectual Property Rights (defined below). It is important that you understand that you are in the best position to know if the materials you post are legally allowed. Please be careful when deciding whether to make User Content available on our Service. When we write “Intellectual Property Rights”, we mean all patent rights; copyright rights; moral rights; rights of publicity; trademark, trade dress and service mark rights; trade secret rights; and all other intellectual property and proprietary rights.


2. APPRL Content 

2.1 The Service itself, all content and other material and information included on or within the Service, except for User Content (“APPRL Content”), and all Intellectual Property Rights in APPRL Content are the property of APPRL and/or its licensors. Except as described in these Terms, you are not allowed to use, modify, reproduce, distribute, sell, license, or otherwise exploit the APPRL Content.

2.2 Subject to these Terms, we grant you a license to use the Service, including accessing and viewing APPRL Content, for your personal, noncommercial use as made possible by the features of the Service. APPRL may terminate this license at any time for any reason or no reason.  

2.3 The Service contain links to third-party websites, services and products that are not controlled by APPRL and for which APPRL takes no responsibility. 


3. Using APPRL

3.1 You may use the Service only if you can form a binding contract with APPRL, and only in accordance with these Terms and all applicable laws, rules and regulations. Any use or access to the Service by anyone under the age of 13 is strictly prohibited. The Service is not available to any Users previously removed from the Service by APPRL.

3.2 Creating an account with APPRL gives you access to the Services. We may maintain different types of accounts for different types of Users. If you open an account on behalf of a legal entity, then the term “you” in these Terms includes you and that entity, and you confirm that you are an authorised representative of the entity with the authority to bind the entity to these Terms, and that you agree to these Terms on the entity’s behalf. 

3.3 By connecting to APPRL with a third-party service (e.g., Facebook or Twitter), you give us permission to access and use your information from that service as allowed by that service, and to store your log-in credentials for that service. For more information on the types of information we collect from these third-party services, please read our Privacy Policy.

3.4 When you create your APPRL account, you must provide us with correct and complete information and make sure that it is up to date. You are responsible for the activity on your account, and you agree to keep your account login and password secure. You must immediately inform APPRL of any unauthorized use of your account or the Service in general. 

3.5 You are responsible for your interactions with other Users. APPRL will have no liability for your interactions with other Users, or for any User’s action or inaction. We may monitor disputes between you and other Users.


4. Termination

4.1 You may close your User account at any time by sending an email to 

4.2 We may permanently or temporarily terminate or suspend your User account or access to the Service for any reason, without notice or liability to you.

4.3 Upon termination of your use of the Service, you continue to be bound by the Sections of these Terms which by their nature are intended to survive termination. 

4.4 If you close your User account or remove User Content from the Service, APPRL is still allowed to keep your User Content for backup, archival, or audit purposes. APPRL and other Users are also allowed to keep and continue to show, copy, change, re-arrange, and distribute any of your User Content that other Users have shared or which you have posted to public or semi-public areas of the Service.


5. Changes to the Service or Terms

5.1 We may, without notice, change the Service or stop providing the Service.

5.2 We may change or update these Terms and you should review this page periodically. When we change the Terms in way that affects you, we will update the ‘last modified’ date at the bottom of this page. Your continued use of the Service after any such change constitutes your acceptance of the new Terms. If you do not agree to any of these Terms, do not use or access (or continue to access) the Service. 

6. Indemnity and Liability 

6.1 The Services are provided on an "as is" and “as available” basis, without any guarantees.

If anyone brings a claim against APPRL connected to your use of the Service, your websites, your User Content, technical problems or data loss caused by you or your breach of these Terms, you will indemnify and hold us harmless from and against all damages, losses, and expenses related to such claim. 

APPRL is not liable for loss or damages relating to the Services. Any risk connected your access to and use of the Services, APPRL Content, and other Users’ content remains with you.  

APPRL is not responsible for any inaccuracies in the Service APPRL or incorrect product information, features, prices, or other information, interruptions in the availability of service, hacking, data loss, security breaches or computer viruses or other harmful software components present in APPRL's service. 

APPRL is a Swedish company and does not guarantee that the Service is appropriate or available for use in other locations or that it complies with the laws of any other country.

7. Law and Disputes

7.1 If you have a dispute with APPRL, you agree to first contact us at and attempt to resolve the dispute with us informally. If we can’t agree on a solution, Swedish law will be applied and the dispute shall be resolved by the courts of Sweden.

8. Assignment

8.1 Your rights and/or obligations under these Terms may not, in whole or in part, be transferred without APPRL's prior consent. We may transfer our rights and obligation to another company within our group of companies or to a company purchasing the shares or assets in APPRL. 


9. Notifications

9.1 APPRL may provide notifications to you via email notice, “push” mobile notification, written or hard copy notice, or through posting of a notice on our website. You may opt out of certain means of notification as described in our Privacy Policy. 


10. Invalidity

10.1 If any part of these Terms come to be considered invalid, the other parts shall remain in full force and effect.


Terms of Use: Publishers Terms



1. Application to become a Publisher

1.1 When applying to become a Publisher within APPRL’s network you accept these Terms. You can’t earn money through APPRL if you’re not a Publisher. To register as a Publisher, you must first sign up as a User on After applying to become a Publisher you will receive a confirmation mail if you have been approved.

2. Definitions 

These are the definitions of some key terms used in these additional terms for Publishers:


“Publisher” - is the person or legal entity (individual, blogger, site owner) who after approval from APPRL has the right to start earning money by generating Sales in or Clicks to Connected online stores.

“Product link” - are the links to products in Connected online stores which the Publisher earn money generating Sales or Clicks through. 

“Widgets” - includes everything the Publisher creates on while being logged in and for which an embed code is required to be copied and placed on an external site to be published, for example pictures tagged with products, collages, your own shop etc.

“Connected online store” - are the online stores featured on APPRL and to which the Publisher links through Product links.

“Visitor” - is the individual who visits a Publisher’s site or

“Sale” - is when a Visitor who, via a Product link, is transferred to a Connected online store and there completes a purchase of a product or service.

“Click” - is when a Visitor clicks a Product Link and by doing so is transferred to the Connected online store.


3. Generating Clicks or Sales

3.1 You can generate Clicks or Sales from external sites, for example your blog, external platforms (e.g. Instagram, Facebook), e-mail and other digital media - From product links and different types of widgets (for example shops, product lists & collages).

3.2 You can pick up Product links via the “Get product link” button on APPRL or using our browser extensions or other tools  

4. Publisher Payments

4.1 The terms for compensation from the Connected online stores may be changed or discontinued at any time. On APPRL’s website,, information regarding the Connected online stores’ of payment levels for different platforms is available.

4.2 APPRL undertakes, within the framework of the Services, to monitor and record Clicks and Sales generated through Product links.

4.3 Publishers earn money by driving traffic to Retailers with APPRL Product Links. The payment terms can be seen on the Publisher Dashboard.

4.4 The payment of the Confirmed earnings to the Publisher is carried out by latest on the 10th the following month, provided the Publisher has generated Confirmed earnings of at least €100 by the last day of the month. More about how payments work can be seen at .

4.5 APPRL makes deductions for tax and social security, if applicable, from the payment if the Publisher is a person residing in Sweden. It is the Publisher’s responsibility to notify APPRL if the Publisher is a legal entity. This information is entered under Settings

4.6 If the Publisher is a resident of a country outside Sweden it is the responsibility of the Publisher to pay taxes and social security to that country’s tax authorities in accordance with that country’s rules and regulations.

4.7 The Publisher is an independent business and this agreement does not imply that any employment relationship exists between APPRL and the Publisher. 

  • 4.8 Payment of compensation to the Publisher is made only to the Publisher's bank account. If the publisher is under 18 years of age, the payment will be made to the parent or guardian who has performed the registration on APPRL.

4.9 APPRL will send information regarding the amount paid to the Swedish tax authorities.

4.10 When your account is closed for whatever reason, any outstanding confirmed earnings of €100 or more is payable within 30 days of termination.

5 Publisher Commitments and Restrictions

5.1 If a person, Publisher must be over the age of eighteen (18) years of age. If under the age of eighteen the person is required to provide APPRL with a signed permission from a parent or guardian. The parent or guardian is required to be the payee of any compensation earned by Publisher.

5.2 You are always required to, in a way that is very clear to your visitors, inform them that you earn money from the links and formats provided by APPRL.

5.3 You are always required to, in a way that is clear to your visitors and compliant with applicable laws, inform your visitors about, and get their clear consent to, your own and APPRL’s collection and processing of their data and the use of APPRL technology on your site. For information about the data APPRL collects, please have a look at our Privacy Policy If you want to, you may link to or use sections of our Privacy Policy on your site when informing and getting your Visitors’ consent. 

5.3 It is not permitted to link to products without showing an image of the product, or a similar product. If doing so APPRL will not pay compensation to the Publisher.

5.4 Links to products must be placed in editorial content and it's not allowed to link from display banners or similar.

5.5 Links must be directed to the stores’ product page, i.e. it is not allowed to link to the store's category pages or home page.

5.6 You have to act in the best interests of the retailer/brand you're linking to. For example, it's not ok to encourage your readers to click by leaving out information making it necessary for them to click to get the brand and price of the product, asking them to just click a lot on your links or other similar behaviour

5.7 It is not permitted to link to medicines and no compensation will be paid out for traffic/sales to this category of products.

6 Limited liability

6.1 These limitations apply in addition to the limitations in the main Terms: APPRL is not responsible for 

6.2 the Connected online store fulfilling its commitments; 

6.3 any agreements made directly between the Publisher and Connected online store; or

6.4 that the Product links on Publisher's website is properly implemented and will work in the manner specified.